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2020 - Messaging Trends

Messaging Trends to Be Aware Of! SMS, aka Short Message Service, have established high open-rates recently. According to Techpedia, it is as high as 98%. Moreover, 83% of the messages sent are seen within 3 minutes. In a time, when almost everyone has a phone and keeps it with them wherever they go, these statistics are not surprising. This creates a huge opportunity for businesses to communicate with their customers and prospects using messaging channels. The value of messaging has been evident for quite some time now and several businesses around the world are already leveraging this opportunity to engage with their customers on a day to day basis. Since 2015 messaging has overtaken social media as the most common activity users engage in, on their mobile phones. Messaging apps are effectively setting new trends. Back in the 1990s The invention of AOL Instant Messenger transformed our phones into devices from which we viewed emails, received app notifications a...

Welcoming our Marketing & Tele-Sales Manager!

Welcome Aboard! It is with great pleasure that we announce the joining of our newest team member,  Ms. Sarah Roshen Joseph.   Roshen is on board VA Networks, as  Manager- Marketing & Tele-Sales .  She brings with her over 15 years of rich and trailblazing marketing experience in the Entertainment & Telecom industries across Chennai and Cochin. Prior to joining our team, Roshen has been with JTPAC (The Choice Group), Doordarshan, & Century Group of Companies, to name a few. In her new role, she will be supporting our sales team in a way that no other marketing team member has done before. One of her main responsibilities will be bridging the gap between sales and marketing to help the team effectively promote our services and solutions. Being an excellent Client Service personnel with unique interpersonal skills, Roshen’s internal and external communications capabilities & experience, make her a na...

Welcome Aboard!

Warm Welcome to our Sales Head   We are excited to announce a new addition to the VA Networks family. Introducing, MJ Abraham, who would be our ambassador and Sales Head – A2P Messaging for PAN India Field Sales, Services, and Support. In this role, MJ will head up our PAN India sales vertical, helping our customers to continue to expand and grow with VA Networks. To give a brief familiarization about MJ, he demonstrates a commendable history of working in the information technology and services industry, ever since he has kicked off his career. Skilled in, entrepreneurship, team Building, and management, MJ is well known for strong sales acumen. He holds a Master’s Degree in Business Administration (M.B.A.) focusing on Sales, Marketing and General Management from Albertian Institue of Management.   MJ has been a veteran in the arena of A2P messaging, which has been his core passion ever since he has known the facts and tricks of Bulk Messaging Solutions. His...

Announcing the joining of our CEO!

VA Networks Welcomes their Captain Aboard! Kochi, 4th July, 2019 - VA Networks is pleased to announce the appointment o f M r. Anand Krishnan as our Chief Executive Officer (CEO) effective immediately. We extend a warm welcome to Anand, who with multiple years of experience in management, operations and sales roles, is eager to lead the company to new heights as we enter a critical phase in the company’s evolution and development. Anand’s appointment is a clear reflection of the company’s current state; ready to take on the future and all fired up after a strong year of growth and successful customers. There is enormous opportunity for VA Networks that lies ahead, and we couldn’t be happier with Anand, who has been a Strategic Consultant to us all through our infancy stages, and is now joining our family and helping us and our customers achieve continued success. We’d like to introduce you to Anand, provide details on his background and his vision for the co...

SMS still alive and kicking!

SMS still alive and kicking on back of applications   App-to-person SMS business has grown 20% every year since 2014 to 210 billion messages in 2018.  NEW DELHI: If you thought that the humble SMS, or short messaging service, has died a silent death thanks to WhatsApp, Telegram and others of their ilk, think again. As of 2019, it’s a business worth more than $500 million with about 22 billion messages travelling on telecom networks every month.  But it’s not the typical person-to-person messaging that has grown — that category has flatlined. What’s booming is app-to-person messages, thanks to the plethora of apps that users are  downloading to their smartphones. These in turn are peppering subscribers with text messages — notifications, advertisements, promotions and transaction confirmations. The segment has grown 20% every year since 2014 to 210 billion messages in 2018, according to industry data, and is expected to reach 265 billion this year. Fi...