The SMS Industry, like any other, has a fair share of
short-forms and terminologies of its own. Keeping the interest of our
customers, vendors, suppliers and the general public in mind, backed by our experience and the
successful positioning we have in the field, here are 50 most commonly used SMS
industry terms in the form of an SMS glossary.
1. DLR (Delivery Report)
Delivery report or DLR is one of the main features of the
SMS MT that enables delivery reporting for every message sent. DLR is sourced
directly from the handset.
2. Flash SMS
The flash message service enables you to send an SMS which
will appear on the recipient's mobile phone screen. With the flash SMS the
recipient does not need to go to the mobile phone inbox to read the message as
it appears directly on the screen.
3. Binary Messages
Binary Messages are messages requiring specific encoding to
overcome the limitation in a number of characters in one SMS message. Binary
messages are used for specific characters in languages such as Arabic, Chinese,
Korean, Japanese, or Slavic languages (e.g., Russian). Such messages are used
for sending ringtones, pictures, or to send WAP Push messages.
4. Numeric Sender ID
Default sender type of SMS message in standard MSISDN form.
Recipients can reply to messages with a numeric sender ID.
5. A2P Messaging
Application-to-person messaging is the process of sending
mobile messages from an application, online platform, to a mobile user. All
messages which do not originate from a mobile device with a SIM card are
referred to as A2P messages.
6. Fixed Sender ID
Fixed Sender ID is a predetermined numeric sender ID which
can't be modified according to the user's needs. This is a mobile number
displayed on the recipient's cell phone. It is in standard MSISDN format.
7. Alphanumeric Sender ID
The combination of numeric and alpha characters (0-9, a-z,
A-Z, _) in a Sender ID. It's changeable to fit users need. The receiver of the
message can't reply on messages with alphanumeric sender ID.
8. Global Title (GT)
A Global Title (GT) is an address used in the SCCP protocol
for routing signaling messages on telecommunications networks. In theory, a
global title is a unique address which refers to only one destination, though
in practice destinations can change over time.
9. IMSI
IMSI is an International Mobile Subscriber Identity, which
is a unique number associated with all GSM and UMTS network mobile phone users.
IMSI is kept in the SIM card and is sent by phone to the network.
10. Local Time Stamp
The local time stamp is an SMS MT feature displaying the
local time timestamp of the home mobile network. This feature is very useful
for international mobile service providers and enterprises, which need to have
the exact sending time adapted to the local time.
11. MNO
A mobile network operator (MNO) is a telephone company that
provides various services for mobile phone subscribers.
12. MO SMS (Mobile Originated SMS Message)
Mobile Originated message is the message which customer
sends from his mobile phone to SMS service provider. MO message, as the name
says, originates from end user's mobile phone and is delivered to a mobile
phone or an application.
13. Mobile Number Portability (MNP)
Mobile Number Portability (MNP) enables mobile phone users
to keep their mobile telephone numbers when they change the mobile network
operator. In the same time, MNP service provides access to the vital
information on mobile number identity and verification. Such information is
crucial to carriers and mobile operators to improve delivery success rates and
ported-number routing efficiency.
14. MSISDN
Mobile Station International Subscriber Directory Number
(MSISDN) is a number which identifies a mobile phone number internationally. It
identifies a subscription in a GSM or UMTS mobile network. This number includes
country code and a National Destination Code which identifies the subscriber's
network operator. The maximum length of an MSISDN is 15 digits.
15. MT SMS (Mobile Terminated SMS Message)
Mobile Terminated message gets terminated on the mobile
phone. This mobile message is routed from a client or an application and
delivered to the end user's mobile phone.
16. MVNO
MVNO is a mobile virtual network operator. It is a company
that provides mobile phone service but does not have its own licensed frequency
allocation of the radio spectrum, nor does it have the necessary infrastructure
to provide the full mobile network service. An MVNO usually signed a business
agreement with a mobile network operator to get access to bulk MNO services at
wholesale rates. Subsequently, MVNO then defines its own retail prices.
17. HLR Query / Network Query / Number Lookup
Number Lookup is also known as HLR (Home Location Register)
Lookup or Network Query. It is a central database that contains details of each
mobile phone subscriber that is authorized to use the GSM core network.
18. Concatenated Messages
Concatenated messages are messages that require particular
encoding to overcome the characters' limit in a single SMS. Long messages are
divided into smaller messages by the sending device and recombined at the
receiving end. Each message is then billed separately.
19. OTA (Over-The-Air)
A feature of SMS MT (Mobile Terminated) that sends
over-the-air configuration messages, such as software updates, configuration
settings, and security locks.
20. P2A Messaging (Person 2 Application)
P2A messaging is the process of sending mobile messages from
a mobile user to an app. P2A is often used to define enterprise/business
messaging.
21. P2P Messaging (Person to Person)
P2P messaging is the process of sending SMS from one mobile
user to another. This is the common traffic between subscribers of mobile
operators.
22. SLA
Service Level Agreement (SLA) is the part of a service
contract formally defining the level of service.
23. SMPP
SMPP is the short message peer-to-peer protocol. It is a
telecom industry protocol for exchanging SMS messages between SMS peer entities
such as short message service centers (SMSCs).
24. SMS Aggregator
An SMS Aggregator is a mobile telecom company with multiple
agreements with MNOs to send and receive data from the operator's SMSC. SMS
Aggregator is an intermediary between companies that want to interact with
end-users and mobile network operators.
25. SMS Delivery
SMS delivery is the distribution of mobile messages, including SMS and Premium SMS, directly to the end-users' mobile devices.
26. SMS Hubbing
SMS Hubbing is a new structure for international SMS
traffic, reshaping international mobile interoperability by employing messaging
centers/hubs to intermediate SMS traffic and offer a larger SMS coverage. The
GSMA defines SMS hubbing as the solution to a limitation of the steady
international SMS traffic growth. It culminated with SMS hubbing trials in
2006, as the part of the Open Connectivity project. This project created a new
structure for international SMS interoperability and defined new standards for
the SMS hubs. Regardless of the maturity of the MNO or number of subscribers,
each subscriber wants to be able to send an SMS to other subscribers,
regardless of country and mobile network.
27. SMSC
A short message service center (SMSC) is an element of
mobile telecommunications networks which delivers SMS messages.
28. SS7
Signalling System #7 (SS7) is a set of telephony signaling
protocols which are used to set up most of the world's public switched
telephone calls. This system is also used in mobile messaging, prepaid billing
and other applications.
29. TON/NPI Settings
This SMS MT feature allows senders to manage originator and
destination settings.
30. Unicode
Unicode is an industry-standard allowing computers to
consistently represent and manipulate text expressed in any of the world's
writing systems. As an SMS MT feature, it allows any content to be sent within
a message.
31. WAP Push
WAP Push allows WAP content to be pushed to the mobile
handset with a minimum user intervention. A WAP Push is a specially encoded
message including a link to a WAP address. Such solution enables the end-user
to connect directly to a specific URL via the mobile phone's WAP browser,
rather than having to type in the URL or to use one of the phone's options to
visit the URL by extracting it from the text message body.WAP Push is specified
on top of WDP; as such, it can be delivered over any WDP-supported bearer, such
as GPRS or SMS.
32. Multi-tenancy
The ability for multiple customers to use the service at the
same time, each within a different and secure environment. HORISEN SMS Platform
enables multitenant support of resellers and customers.
33. Short code
Short codes are easy-to-remember, human-friendly numbers,
usually 3 to 7 digits in length, used to send and receive SMS messages. Short
codes are always provided by the operator. They can either be a specific SC or
a random generated one – specific SC is more expensive.
34. Long code
Long codes are long phone numbers, usually just like a
standard telephone number. They are global reply services since they enable
receiving replies from local and international destinations. Long codes are a
very good choice if a company wants to reach clients internationally.
35. SMS keyword
SMS keywords is a short word made out of letters or/and
numbers. The keyword is the first of two basic components of every successful
SMS marketing campaign. The customer needs to text this keyword to the short
code to trigger a response.
36. LTE
Long-Term Evolution (LTE) is a standard for high-speed
wireless communication for mobile devices and data terminals, based on the
GSM/EDGE and UMTS/HSPA technologies. It increases the capacity and speed using
a different radio interface together with core network improvements.
37. Termination rates
Termination rates are the charges which one
telecommunications operator charges to another for terminating calls on its
network.
38. 3G Mobile Technology
3G mobile technology was introduced in 2003. The key
advantage of this technology was easier and faster internet access, which made
it possible to browse web pages, make video calls, and download music and video
on the move.
39. 4G Mobile Technology
4G is the fourth generation of mobile phone technology.The
benefits of 4G are: improved download/upload speeds, reduced latency, and
crystal clear voice calls.
40. 5G Mobile Technology
5th-Generation Wireless Systems. Key features of 5G include
high throughput, low latency, high mobility, and high connection density. 5G
combines cloud services, extremely high-speed internet, personal broadcasting
capability, location-based technology, and wireless technology.
41. Kannel SMS
Kannel is a compact and very powerful open source WAP, and
SMS gateway used widely across the globe both for serving trillions of short
messages (SMS), WAP Push service indications and mobile internet connectivity.
42. OTP SMS
One-Time Password (OTP) is a technological mechanism through
which a single-use password is generated and sent to the registered mobile
number. It is also known as two-factor authentication. OTP SMS is the best
method to deliver your one-time password.
43. Transactional SMS
Transactional SMS is employed for delivering information
such as account updates, transaction updates, shipping updates, order updates.
44. 2-Way SMS
A combination of outbound (Mobile Terminated or MT) and
inbound (Mobile Originated or MO) SMS into one fully-featured service. This
means that the end-user can reply to an SMS sent from a business or app. 2-way
SMS messaging is done using short codes or long codes (number).
45. DCS (data coding scheme)
Data Coding Scheme is a one-octet field in Short Messages
(SM) and Cell Broadcast Messages (CB) which carries basic information on how
the recipient handset should process the received message.
46. MCC
The Mobile Country Codes (MCC) are used in wireless
telephone networks (GSM, CDMA, UMTS, etc.) to identify the country which a
mobile subscriber belongs to.
47. MNC
The Mobile Network Code is either a two or three-digit
number used to identify a mobile network in a specified country. The MNC is
used as part of the IMSI (International Mobile Subscriber Identity) and LAI
(Location Area Identity).
48. SMS Gateway
An SMS gateway is a point of entry or exit for SMS messages.
It is a network node equipped for connecting to another network that uses the
same or different protocols. The most common protocols are SMPP and HTTP.
49. CPaaS
Communications Platform as a Service or Cloud communications
platform is a cloud-based platform enabling developers to add real-time
communications features (voice, video, and SMS messaging) in their own
applications without needing to build backend infrastructure and interfaces.
50. Message Log
The SMS Platform Message Log records information about each
message in real-time. It enables period filter (month, year, day), routing
filter (gate, operator, country, etc.), content filter (message ID, sender,
text), and options filter. This is the first step you must take if there is an
issue with your SMS traffic.
Comments
Post a Comment