Messaging Trends to Be Aware Of! SMS, aka Short Message Service, have established high open-rates recently. According to Techpedia, it is as high as 98%. Moreover, 83% of the messages sent are seen within 3 minutes. In a time, when almost everyone has a phone and keeps it with them wherever they go, these statistics are not surprising. This creates a huge opportunity for businesses to communicate with their customers and prospects using messaging channels. The value of messaging has been evident for quite some time now and several businesses around the world are already leveraging this opportunity to engage with their customers on a day to day basis. Since 2015 messaging has overtaken social media as the most common activity users engage in, on their mobile phones. Messaging apps are effectively setting new trends. Back in the 1990s The invention of AOL Instant Messenger transformed our phones into devices from which we viewed emails, received app notifications a...